Another SEO test with the DuDa Magic SEO Tool. Of course nobody else is going to use the DuDa Magic SEO Tool, because it does not exist. But I can show how fast a precise search term is picked up by search engines. DuDa Magic SEO Tool is a key phrase that I want to be found for on all major search engines. You wonder how does he do it? Is this “DuDa Magic SEO Tool” actually working? Again, this is just to proof the point that long key phrases that nobody else is using nor searching for are easy to get a first results page listing in a very short time. Now if it was just SEO Tool or Magic SEO Tool. that I wanted to target, it would be a whole other story. The more people fight for the same phrase, the harder it is to compete. Makes sense? Ok, let’s wait for results.
It’s Monday morning 4/7/2014 and the results are in. First page, first position of natural search listing accomplished with search term “DuDa Magic SEO Tool”.
This is how it looked 3 days after initial post publishing.
Hey there, are you looking for Purple Hamburger Juice on the web? I wonder how you got to even search for Purple Hamburger Juice. There is really no such thing but I made an experiment on how fast an obscure search term shows up on Google search if you create a post optimized for this purple hamburger thing. Purple Hamburger Juice is an example I used in a previous blog post to show that many SEO companies will tell you that they can get you on the first page of Google. Sounds good right? But wait a minute, with what search term are they going to get you there? Something obscure that nobody is looking for like my “Purple Hamburger Juice”? Now what if you want to be on the first page of Google with a competitive term more like “All Natural Hamburger”? This is going to be a whole lot harder to get you show up in the natural listings. Natural listings are free and search engines rank you automatically when scanning and analyzing your pages. So what will this SEO company do in this case? They will come up with a Pay per Click program that they offer to manage for you for a (usually pretty steep) monthly fee. Plus you will have the cost on a per click basis when potential customer click on the paid listing that shows up on top and side of searches. But you can read up on pay per click on other posts. Here I want to show that a simple post with a targeted title and a few times repeating my term Purple Hamburger Juice should get me pretty high in the search listing. Now how fast will this go? Let’s find out by posting now and later edit with results.
Update: Results are in as well. Took a bit longer (4 days) than I thought due to my website just recently switched to WordPress from Joomla. If this was a bit more established blog, results would be even faster. See current search results on Google
First Page Google Guarantee?
How can SEO companies guarantee first page rankings on Google or other search engines?
There are plenty SEO (search engine optimization) companies that will guarantee you a first page position, if you hire them and pay lots of money up front! They call, they email and will try to get your hard earned money. If you are a bit suspicious about such claims, your gut feeling is correct. It is just not possible to guarantee first place ranking for good competitive keywords and key phrases.
If a SEO company makes such promises, take a closer look at the small print. The catch is often that the company selects the search terms. Your pages will be optimized for some obscure search terms that nobody searches for. But hey, they got you a first page listing for a highly unique product specific name that only your company is using. Great, right? Not really. If you have a unique company name or a unique product name, it’s relatively easy to get high search engine rankings for that term. The only problem is, that if nobody knows “Bills Mega-man Grill Tool”, nobody will ever search for it.
If you are happy with getting listed with obscure key phrases, you might find out that you can do that yourself as well. Just create a page with something silly like “Purple Hamburger Juice”, use it as your title tag and repeat it in the text of your page a few times. Wait till the spiders hit your page and voila, first page Google listing. So OK, it is possible to guarantee a first page Google listing IF the key phrase is obscure enough.
Another way of keeping the first page on Google guarantee is simply by using pay per click campaigns like Google AdWords. Sure, if you bid high enough per click you get your first ranking listing, just going to cost you dearly and might not be sustainable in the long term. A Google AdWords account is free and you can learn how to manage it yourself as well. It can be beneficial to use AdWords to complement your other web optimizing efforts but I highly recommend to first optimize your website before spending your hard earned cash on pay per click advertising.
Before you pay a shady SEO company to get ranked on the first page of Google, talk to us. We will be glad to give you a more professional and realistic advice on how to get more targeted traffic to your web business.
Optimize your Site and get more Targeted Traffic
Many business websites I come across have one thing in common. They are not optimized to drive targeted traffic to their site. Many lack even basic search engine optimization, in short called SEO.
Without optimizing your site for good search engine ranking, our web business is like a mall built in the middle of the rain forest. Nobody can find you! If you built your website in the middle of the jungle (and that’s what the world wide web basically is), you will need some good traffic signs to get people to come visit. You can have the most beautiful website there is, but if nobody can find you? How much business will you get?
But what exactly is SEO? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Natural listings are the ones that appear in search results without any pay per click cost to you.
Basic steps that lead to a better performing website.
The steps are the same for a new and existing websites.
Regardless of what business you’re in, you need to know what your competition is doing to stay ahead of the game. If you ever want to be listed among you competition, you need to take a close look at what they’re doing. There is a lot to learn by analyzing their site. The first step to competitor analysis is to find out what keywords they’re targeting. By looking at your competitors meta tags, titles and content you will get valuable information on what they focus on the most. Find out the keyword density on the pages too. Now you will have some keywords and key phrases to start with in step 2.
Keyword research will show you what and how often people are searching for. Don’t make the mistake and try to optimize your website for the most searched for single keywords. This might proof to be a waist of time and effort. Rather come up with smart 2 to 3 keyword phrases that still get good targed traffic but are less exposed to competition. Lets make an example; “candles” might get a huge amout of searches per day but it is not targeted enough. Be more specific, maybe you are in the business of selling “beeswax candles” or even “taper beeswax candles”. More specific phrases are usually the key to bring you targeted traffic and are more likely to help you show up on the first page in Google and co.
Content is king. Content first of all has to be digestible by your human readers. Don’t stuff your pages with keywords that render unusable text to your potential visitors. Look at your pages with keyword density tool and don’t go beyond the density your top 10 ranked competitors are using. Content is the single most important factor to the search engines as text is the best thing they can analyze and rank.Search engine spiders can not rank you for your graphics and pictures. Your keywords and key phrases need to be carefully placed into the titles and paragraphs or your pages. Content is properly written and optimized when your readers don’t even notice the keyword placement throughout the article.
SEO Friendly Design
Nothing will work if your current site was not built to be SEO friendly in the first place. Your website needs to be designed so that it’s easy for the search spiders to crawl through it. Although the search engine’s ability to crawl flash websites has improved and there are some tricks to put text behind a flash site, it’s still far more effective to have real text on the pages and use CSS for styling your website. If you need to use graphics to get your message across, still consider putting a text section further below on the page.
Conversion Driven Layout
Is there anything worse than visiting a website that’s impossible to navigate and that does not get it’s basic message across? Nothing is worse than if you get lost on a site. How about getting in touch with you? Don’t hide, make it easy for the customer to contact you. If your website isn’t conversion driven, it doesn’t matter how high you rank in the search engines because you’ll never get any sales. Attention span of an average visitor is only a few seconds. If they don’t immediately like what they see, they are gone. Give your website visitors a simple to follow web layout, and they’ll be likelier to stay on your page longer. Make your call to action easy to see. It should never take more than one or 2 clicks for a website visitor to get to the desired information and become a customer.
Internal links or Interlinking
Internal links are important for both SEO and navigational purposes. In addition to your main menu, you should also put links to other pages on your website throughout the body of your content. These links shouldn’ be in there just for the sake of adding links. Any time you include a link, it should make sense and help the reader move through your site finding what they are looking for. Additionally, you should make your anchor text keyword rich. This helps both the readers and the search engines to get a better understanding of what the target page is about.
8 Steps to SEO Your Website – Search Engine Optimization Guide
Do you wonder what the most important steps are to optimize your pages? Here is a short guide to SEO:
- Start by researching key phrases keywords for terms that people might be search for when looking for the products or services you offer.
- Optimize the page content on your site for your targeted keywords and key phrases.
- Add a descriptive page title and meta tags to your web pages containing your keywords.
- Place your targeted keywords in H1 header tags.
- Get quality backlinks which are relevant to your website.
- Don’t over stuff your page with keywords. Analyze the competition and find out the keyword density on their pages.
- Use the title setting in your links. For example: <a href=”http://www.duda-inc.com” title=”professional web design” target=”_blank”>DuDa Business and Web Consulting</a>
- Use alt tags on all of your images